steiff001

STEIFF- Don’t be afraid of the dark [2012]

21/08/2012

COMMERCIAL

Director: Denis Parchow | DOP: Stephan Burchardt
Production Design_Friederike Roolf
 

 

Once upon a time, when you were a child, you’ve been, without a doubt, afraid of the boogie man hiding in your closet or underneath your bed. Who was protecting you from him?
Your parents? NO.
The light of your bedside lamp? NO.
But who? Right. Your Teddybear.
„Steiff – last line of defence, since 1902.“

 
 

…design, construction, building and painting the boy’s room, as well as a cross section for a cave, the boy is escaping into.
The boy’s room had a size of 4,5m x 7m with an oriel (prepared for the monster’s jump into it and with an exterior rain cover), an adjustable roof pitch with window and three removeable walls. The room’s furniture had to be designed and built, whereof the bed had to be adjustable in height and the „mattress“ needed various sections, due to the needs of the puppetmaster, working from underneath on the teddybear’s motion.

 

construction process of the boy’s room

designed furniture

construction process of the cave’s studio-cross-section